The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
PART I: PERSPECTIVE TO MARKETING PLANNING 1. Marketing Planning PART 2: THE MARKETING PLANNING PROCESS 2. Existing Markets/Sectors 3. Market Trends and the Marketing Environment 4. SWOT: Strengths, Weaknesses, Opportunities and Threats 5. Customer Needs, Expectations and Buying Processes 6. Competition and Competitors' Strategies 7. The Strength of the Portfolio and Future Directions 8. Marketing Strategy 9. Strategy Recommendations 10. Marketing Objectives and Gap Analysis 11. Required Marketing Programmes 12. Resources, Schedules and Responsibilities 13. Additional Implications, On-going Needs and Monitoring the Marketing Plan's Effectiveness 14. Controlling Implementation of the Marketing Plan PART 3: THE MARKETING PLAN 15. The Marketing Plan Document PART 4: Managing Marketing Planning 16. Identifying, Diagnosing and Treating Blockers To Progress PART 5: APPLIED ILLUSTRATIONS - CASES 17. Appreciating How to Undertake Marketing Planning in Practice
Sally Dibb is Professor of Marketing at the Open University Business School. The Open University is the largest university in the UK, teaching over 200,000 people every year, and the UK's only university dedicated to distance learning. Before joining the Open University (in September 2005) Sally was a Reader in Marketing and Strategic Management at Warwick Business School (one of the U.K.'s leading three business schools), University of Warwick, U.K. She holds research degrees from the University of Manchester, UK and Warwick University: her Ph.D. examined consumer modelling. She has published widely in U.S. and European marketing journals on the marketing of services, marketing planning, market segmentation and corporate identity, as well as textbooks and practitioner-oriented workbooks on these themes. Sally chairs the U.K. Academy of Marketing's Special Interest Group on market segmentation and until recently, she was Associate Dean of Undergraduate Programs at Warwick Business School. Her consulting clients include a range of companies such as JCB, ICI, Fujitsu, Midland Electricity, Diageo and AstraZeneca. Lyndon Simkin is a Reader at Warwick Business School, University of Warwick, U.K. He received his Ph.D. from Bradford University. His research interests are business planning, target market prioritisation, marketing planning, implementation of effective marketing programmes, promotions management and retail marketing. He is the author of other marketing texts and his long-term consulting clients include Calor, Fujitsu, JCB, Raytheon, Royal & Sun Alliance and many retailers.