The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
Business, Accounting & Vocational: Textbooks & Study Guides
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OUP Australia and New Zealand
Table Of Contents
1 INTRODUCTION - WHAT DO MARKETING PROFESSIONALS DO?; 2 CONSUMER BEHAVIOUR AND BUSINESS BUYER BEHAVIOUR; 3 MARKETING METRICS AND MODELLING - INFORMING DECISIONS; 4 MARKET RESEARCH; 5 THE MARKETING ENVIRONMENT; 6 CUSTOMER SEGMENTATION, TARGETING AND POSITIONING; 7 PRODUCT (GOODS AND SERVICES); 8 PHYSICAL AVAILABILITY/RETAILING/PACKAGING; 9 PRICING AND DISCOUNTING; 10 ADVERTISING; 11 MEDIA DECISIONS; 12 STRATEGIC MARKETING AND PLANNING; 13 GLOBAL MARKETING; 14 SOCIAL RESPONSIBILITY AND ETHICS
Byron Sharp, Professor of Marketing, University of South Australia and Director, Ehrenberg-Bass Institute for Marketing Science.