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Meet the People: Why Businesses Must Engage with Public Opinion to Manage and Enhance Their Reputations by James Frayne (Paperback, 2013)

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Publisher: Harriman House ISBN 13: 9780857192578. Edition: 1st List Price: -. Books will be free of page markings. Will be clean, not soiled or stained.

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The power of the public. A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public have the power to shape the image and reputation of businesses in giant public conversations. On social media platforms, blogs, consumer websites, web forums and comment threads, ordinary people are taking the lead in defining how businesses are seen by the outside world. The entire corporate communications model has been turned on its head. Since its inception as a recognised industry in the 1920s, corporate communications has relied on major advertising and marketing campaigns, as well as traditional media relations and public affairs, to create the desired images of businesses. In short, corporate communications was conducted by elites, amongst elites, at arms length from consumers. Now this approach lies redundant. The challenges posed by the new power of the public mean corporate communications increasingly resembles political campaigning. In this world, as in politics, businesses must put the public first.They must engage the public in fast-moving, emotional, two-way conversations. Businesses have to be the most influential and credible voice amongst many; they must become experts in public persuasion. Communications consultant James Frayne explains what businesses can learn from political campaigns to help them deal with these new challenges. Drawing on interviews with respected political consultants and case studies of successful campaigns, Frayne reveals how the best campaigns engage public audiences and shape their views, and shows how businesses can implement these techniques and strategies in their corporate communications. 'Meet the People' is required reading for modern businesses that want to know how to lead the public conversation that surrounds them.

Product Identifiers

Publisher
Harriman House Publishing
ISBN-13
9780857192578
eBay Product ID (ePID)
176640218

Product Key Features

Author
James Frayne
Publication Name
Meet the People: Why Businesses Must Engage with Public Opinion to Manage and Enhance Their Reputations
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
226 Pages

Dimensions

Item Height
234mm
Item Width
140mm
Item Weight
259g

Additional Product Features

Title_Author
James Frayne
Country/Region of Manufacture
United Kingdom

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Picture 1 of 1

Meet the People: Why Businesses Must Engage with Public Opinion to Manage and Enhance Their Reputations by James Frayne (Paperback, 2013)

All listings for this product

item 1 Meet The People: Why businesses must engage with public opinion

item 2 Meet The People: Why businesses must engage with public opinion

item 3 Meet The People: Why businesses must engage with public opinion to manage and e

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Weapons of Mass Instruction: A Schoolteacher's Journey Through the Dark World of Compulsory Schooling by John Taylor Gatto (Paperback, 2010)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Muhammad the Last Prophet: A Model for All Time by Abulhasan 'Ali Nadvi (Paperback, 1993)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

The Concise Laws of Human Nature by Robert Greene Paperback, English

STOCK MARKET CHART PATTERNS CHEAT SHEET POSTER A4 GLOSSY + CANDLESTICK CHARTS

London: A Guide for Curious Wanderers, Jack Cheshe

The Art of War Book Deluxe Special Gift Hardback Set Ver - Sun Tzu

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