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About this product

Product Information

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the Big Idea. From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Product Identifiers

Publisher
Taschen Gmbh
ISBN-13
9783836556323
eBay Product ID (ePID)
213104528

Product Key Features

Author
Steven Heller
Publication Name
Mid-Century Ads
Format
Hardcover
Language
English, French, German
Subject
Advertising
Publication Year
2019
Type
Textbook
Number of Pages
720 Pages

Dimensions

Item Height
195mm
Item Width
140mm
Item Weight
1250g

Additional Product Features

Title_Author
Steven Heller
Series Title
Bibliotheca Universalis
Editor
Jim Heimann
Country/Region of Manufacture
Germany

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Mid-Century Ads by Steven Heller (Hardcover, 2019)

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About this product

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