18 black & white illustrations, 2 black & white tables, 12 black & white halftones, 6 black & white line drawings
Table Of Contents
Introduction 1. Music as Merchandise, Commodities, Value Discourses in India 2. Music Stores and the Indian Music Industry 3. Is Se Kuch Sasta Hai? : Music Commodities, Circulation, and Value in Indian Markets 4. Experiencing the Brand, Branding the Experience 5. Putting Music in its Place: Merchandising in Space and Time 6. Store Employees and Customers 7. Conclusion
Jayson Beaster-Jones is Associate Professor of Music at the University of California, Merced, USA.