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National Perspectives on the Development of Public Relations
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Table Of Contents
Introduction (Tom Watson).- Chapter 1 United States - antecedents and proto-PR (Cayce Myers).- Chapter 2 United States - development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector).- Chapter 3 Canada - development and expansion of public relations (Amy Thurlow).- Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn).- Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin).- Chapter 6 Entertainment publicity and public relations (Donn J. Tilson).- Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin).- Chapter 8 The historiography of North American public relations (Karla K. Gower).
Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.