Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler, Cass R. Sunstein (Paperback, 2009)

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Nudge is about choices - how we make them and how we can make better ones. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way.
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