A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.
Pete Frederick has spent the past 10 years as a professional persuasive writer. He is currently the senior bid writing expert for Pera Innovation, a leading research and development consultancy. He provides training, guidelines and internal evaluation to around 50 writers both within Pera and across other research organisations in Europe. Over the past 3 years, he has written and evaluated successful research bids worth EURO67m. His guidelines and training courses have contributed to writers securing projects worth over EURO200m over the same period.