A good slogan can help you boost your sales. This book serves as a resource for those needing instant access to the key phrases, slogans, and attention grabbers that can gain more attention and sell more product. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, and, 180 phrases related to price.
Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing. Sally Germain is editorial director for the Bureau for At-Risk Youth.