Routledge Studies in Global Information, Politics and Society
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80 black & white illustrations, 23 black & white tables, 13 black & white halftones, 67 black & white line drawings
Amy E. Jasperson, Dan Schill, Rita Kirk
Table Of Contents
Part I: Real Time Response Techniques, Approaches, and Insights Chapter 1: The History, Reliability, Validity, and Utility of Real Time Response Dan Schill Chapter 2: Collecting, Interpreting, and Analyzing Continuous Response Data Jennifer Burton, Jan Gollins, and Danielle Walls Chapter 3: Strategic Insights: The News Value of Real Time Response Measurements Rita Kirk Chapter 4: Social Media and the Rise of the Connected Voter Sean Evins Part II: Real Time Effects: Measuring Political Message Effects by the Second Chapter 5: High-Frequency Polling with Non-Representative Data Andrew Gelman, Sharad Goel, David Rothschild, and Wei Wang Chapter 6: Moment-to-Moment Responses to Race-Based Messages in Political Campaign Advertisements Stephen Maynard Caliendo, Charlton D. McIlwain, and Elizabeth Dudash-Buskirk Chapter 7: Measuring Effects of Candidates on Voters in Germany: A methodological comparison between Real-Time-Response Measurement and Facial Coding Simon Ottler, Reza Mousa-Kazemi, and Rene Resch Chapter 8: Scalable Multidimensional Response Measurement using a Mobile Platform Philip Resnik, Amber E. Boydstun, Rebecca A. Glazier, and Matthew T. Pietryka Part III: Partisanship and Polarization: Real Time Selective Information Processing Chapter 9: Polarization in Less than Thirty Seconds: Continuous Monitoring of Voter Response to Campaign Advertising Shanto Iyengar, Simon Jackman, and Kyu Hahn Chapter 10: Polarization in the 2012 Presidential Debates: A Moment-to-Moment, Dynamic Analysis of Audience Reactions in Ohio and Florida Amy E. Jasperson, Jan Gollins, and Danielle Walls Chapter 11: How Attacks and Defenses Resonate with Viewers' Political Attitudes in Televised Debates: An Empirical Test of the Resonance Model of Campaign Effects Marko Bachl Chapter 12: Moments of Partisan Divergence in Presidential Debates: Indicators of Verbal and Nonverbal Influence Shawn R. Hughes and Erik P. Bucy
Dan Schill is Associate Professor in the School of Communication Studies and Affiliate Faculty in Political Science at James Madison University. His research is focused on advocacy, political communication, technology, and the mass media. Rita Kirk is Professor and Director of the Maguire Center for Ethics and Public Responsibility at Southern Methodist University. Her research focuses on campaign communication concentrating on emergent technologies, the development of public arguments, and hate speech. Amy E. Jasperson is Associate Professor and Chair of the Department of Political Science at Rhodes College. Her research focuses on media framing and its resonance with citizens, communication during crises, campaign advertising strategies, and gender and media.