Alberto Boschetti is a data scientist with expertise in signal processing and statistics. He holds a PhD in telecommunication engineering and currently lives and works in London. In his work projects, he faces challenges involving natural language processing (NLP), machine learning, and probabilistic graph models everyday. He is very passionate about his job and he always tries to stay updated on the latest developments in data science technologies by attending meetups, conferences, and other events. Luca Massaron is a data scientist and marketing research director who specializes in multivariate statistical analysis, machine learning, and customer insight, with over a decade of experience in solving real-world problems and generating value for stakeholders by applying reasoning, statistics, data mining, and algorithms. From being a pioneer of web audience analysis in Italy to achieving the rank of a top 10 Kaggler, he has always been passionate about everything regarding data and analysis and about demonstrating the potentiality of data-driven knowledge discovery to both experts and nonexperts. Favoring simplicity over unnecessary sophistication, he believes that a lot can be achieved in data science by understanding its essentials.