Retail shelf management means cost-efficiently aligning retail operations with consumer demand. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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Business, Accounting & Vocational: Textbooks & Study Guides
Lecture Notes in Economics and Mathematical Systems
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Springer-Verlag Berlin and Heidelberg GmbH & Co. K
19 Tables, black and white; 33 Illustrations, black and white; XXIV, 153 p. 33 illus.