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About this product
- DescriptionThis book explores how TV makers, notably writers, producers and network programmers, are influenced by public pressures outside their craft. The authors maintain that even as TV affects viewers, viewers themselves, society and society's institutions make their own significant impact.
- Author BiographyGARY W. SELNOW is a Professor at San Francisco State University. His writings have focused on communication policy research, mass audience research, and research components of strategic planning. Recent consultancies include the National Academy of Sciences, NBC, and Twentieth Century Fox. RICHARD R. GILBERT is a senior partner in the Daniels Group. Until 1989, he had been Director of Policy Resources for NBC. In the last twenty years, Dr. Gilbert was an ethics consultant for all three networks, and did values research for ABC and NBC, and script analysis for CBS. He continues as a writer-consultant with producers Norman Lear, William D'Angelo and others.
- Author(s)Gary W. Selnow,Richard R. Gilbert
- Date of Publication01/03/1993
- GenreCommunication & Media
- Place of PublicationWestport
- Country of PublicationUnited States
- ImprintPraeger Publishers Inc
- Content Noteblack & white illustrations
- Weight521 g
- Width152 mm
- Height229 mm
- Spine17 mm
- Format DetailsLaminated cover
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