As citizens of democratic societies, we celebrate choice and competition. However, as we have gained more choices, we have also become targets of persuasive messages by advertisers. In Sold on Language, two noted language scientists examine how rampant competition shapes the ways in which advertisers speak to us.
Julie Sedivy is Adjunct Professor of Linguistics and Psychology at the University of Calgary, Canada. She has published dozens of research articles on her experimental studies of language comprehension and production in children and adults. She has served as Associate Editor for the journal Linguistics and Philosophy, and as a consulting editor for the Journal of Experimental Psychology: Learning, Memory and Cognition. Greg Carlson is Professor of Linguistics, Philosophy, and Brain and Cognitive Sciences at the University of Rochester, US. He has authored or co-authored more than a hundred articles on natural language semantics and psycholinguistics. He is the Editor of Language, the journal of the Linguistic Society of America.