The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation.
David W. Cravens, Nigel Piercy
McGraw-Hill Education - Europe
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides