Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit.
Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies, at Leeds Metropolitan University, UK, and Chair of the Global Alliance. Paul Willis is Director of the Centre for Public Relations Studies at the Leeds Metropolitan University, UK.
Anne Gregory, Paul Willis
Taylor & Francis Ltd
Date of Publication
Business, Accounting & Vocational: Textbooks & Study Guides
Place of Publication
Country of Publication
17 black & white illustrations, 5 black & white tables, 17 black & white line drawings