A presentation of the framework for a new strategy model for business, the Market Commitment Model, which places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place.
MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 15 years. He is a senior partner with the Kalchas Consultancy Group and author of several papers. He was previously a consultant with McKinsey and worked for four years as a Marketing Manager with Proctor and Gamble.