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About this product
- DescriptionLooks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.
- Author BiographyCharles R. Acland is Professor and Communication Studies Research Chair at Concordia University, Montreal. He is the author of Screen Traffic: Movies, Multiplexes, and Global Culture and co-editor of Useful Cinema, both also published by Duke University Press.
- Author(s)Charles R. Acland
- PublisherDuke University Press
- Date of Publication02/01/2012
- GenreCommunication & Media
- Place of PublicationNorth Carolina
- Country of PublicationUnited States
- ImprintDuke University Press
- Content Note58 illustrations, 1 table
- Weight458 g
- Width156 mm
- Height235 mm
- Format DetailsTrade paperback (US)
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