The most relevant fixed-price listing that has been used or worn previously.The item may have some signs of cosmetic wear, but is fully operational and functions as intended. This item may be a display model or store return that has been used.See details for description of any imperfections.
This work guides the reader through the process of data analysis and features hints and warnings. It should be of interest to those studying quantitative methods in all disciplines, in particular marketing, management, economics and psychology.
Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.