Routledge Studies in Global Information, Politics and Society
Place of Publication
Country of Publication
19 black & white tables, 16 black & white line drawings
Unsewn / adhesive bound
Table Of Contents
1. The Entertainment Talk Show Strategy. 2. Embracing the Talk Show Strategy. 3. Searching for Hard-to-Reach Voters. 4. More than a Forum for Lighthearted Banter. 5. Getting the Word Out and Going for Votes. 6. Generating Media Exposure. 7. Conclusion.
Michael Parkin is Associate Professor of Politics at Oberlin College. His primary research and teaching interests are in candidate use of new media, particularly entertainment television and the Internet.