As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This manual offers instructions for building a career tailored to one's own talents, interests, and business style in today's market.
Susan Carr has been in the photography business for over twenty years. A past president of ASMP, Carr has long been dedicated to the advocacy and education of fellow photographers. Carr organized and managed the highly successful ASMP Strictly Business conferences that toured nationwide and currently serves as education director at ASMP. She edited the latest ASMP Professional Business Practices in Photography (2008) and authored The Art and Business of Photography (2011), both published by Allworth Press.