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About this product
- DescriptionCommercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? This title addresses these questions.
- Author BiographyJoseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication. He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Most recently, he is author of the third edition of his textbook Media Today: An Introduction to Mass Communication and co-editor of the companion volume Key Readings in Media Today: Mass Communication in Contexts, both published by Routledge. Matthew P. McAllister is Associate Professor of Communications at Pennsylvania State University. He is author of The Commercialization of American Culture: New Advertising, Control and Democracy and co-editor of Comics and Ideology and Film and Comic Books.
- PublisherTaylor & Francis Ltd
- Date of Publication24/04/2009
- GenreSocial Sciences: Textbooks & Study Guides
- Place of PublicationLondon
- Country of PublicationUnited Kingdom
- Weight952 g
- Width178 mm
- Height254 mm
- Edited byJoseph Turow,Matthew McAllister
- Format DetailsB-format paperback
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