The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag.See details for additional description.
In this practical overview of brand strength in the modern business world, Nigel Hollis presents a simple formula for determining brand strength and outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also analyses the future of brand-building.
NIGEL HOLLIS has been part of the Millward Brown Group for 22 years, and is now Executive Vice President and Chief Global Analyst. He has wide-ranging experience in brand growth and development, marketing and communications, and interactive research techniques. Before his work at Millward Brown, Hollis worked at Cadbury Typhoo in the UK as a senior research manager. He also has global experience in the financial, automotive, packaged goods, travel, alcoholic beverages, and technology industries. Hollis frequently contributes to leading business journals and trade publications, and has speaking engagements for Millward Brown around the world. He graduated from Lancaster University in the UK with a B.A. (Honors) in economics.