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A different era was rising in which Brazil, Russia, India and China, overflowing with raw materials and ambition, would overtake the largest Western economies. The BRICs concept was born. This title offers an account of the BRICs phenomenon and how it has taken on a life of its own.
Jim O'Neill is Chairman of Goldman Sachs Asset Management. He joined Goldman Sachs in 1995, rising to chief economist, and in 2001 he led the team that conducted the original BRIC analysis. He is chairman of the charity SHINE, and a member of the boards of the UK Royal Economic Society, Itinera and Bruegel. He has a lifelong passion for Manchester United FC, and has served as a non-executive director of the club's board.