In 2006, the first baby boomers turned 60, unleashing a veritable tidal wave of gloomy punditry, advertising for financial services, and forecasts of impending national bankruptcy. This work rejects such catastrophic predictions. It forecasts baby boomers' career plans, health trends, and cultural and political values.
Jeff Goldsmith is the President of Health Futures, Inc. and Associate Professor of Public Health Sciences at the University of Virginia. He is a University of Chicago-trained social scientist who has lectured at leading business schools in the United States, including the University of Chicago and the Wharton School of the University of Pennsylvania. He has worked for both the governor of Illinois and the dean of medicine at the University of Chicago's Pritzker School of Medicine as a public policy analyst. For the past twenty-five years, he has served as a strategy consultant both to business and nonprofit enterprises.