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About this product
- DescriptionTeaches readers how to navigate the perilous new landscape while actually generating a working marketing plan for your business. Featuring case studies and examples from major brand successes, this book aids in decision making, pricing, budget calculations, and sales projections.
- Author BiographyWilliam M. Luther (Cary, NC) is a well-known marketing consultant and prolific seminar leader. He is the author of the three previous editions of this book.
- Author(s)William M. Luther
- Date of Publication01/03/2011
- GenreSales & Marketing
- Series TitleAgency/Distributed
- Place of PublicationNew York
- Country of PublicationUnited States
- Content NoteIllustrations, port.
- Weight280 g
- Width60 mm
- Height91 mm
- Spine8 mm
- Edition Statement4th Revised edition
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