Helps readers learn how to: identify the business etiquette, cultures and business customs of China and of its diverse markets; leverage local knowledge to create strong relationships based on trust and credibility; and learn vital networking and negotiation skills across China's diverse markets.
David Clive Price is an author, speaker, coach and consultant on Asia's business practices and cultures. For many years he has travelled the region writing about its richly diverse peoples, traditions, beliefs and history. In 1995, he took up the post of Executive Speechwriter for Asia for the HSBC Group in preparation for Hong Kong's reversion to Chinese sovereignty in 1997. After the 'handover', he set up his own company in Hong Kong, writing presentations and advising companies on their strategic communications in China and in Asia as a whole. His experience with many Chinese and Asia-wide multinationals gave him the idea of marrying his business experience with his knowledge of Chinese culture. The result was a stream of books on Asia. David is based in London.