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About this product
- DescriptionShows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. This title shows how any organization can apply the five strategies to meet its own key business objectives.
- Author BiographyDavid L. Rogers is executive director of BRITE and faculty director of the Digital Marketing Strategy executive program at Columbia Business School.
- Author(s)David L. Rogers
- PublisherYale University Press
- Date of Publication07/01/2011
- GenreSales & Marketing
- Place of PublicationNew Haven
- Country of PublicationUnited States
- ImprintYale University Press
- Content Note15 b-w illus.
- Width155 mm
- Height234 mm
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Thanks, we'll look into this.