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About this product
- DescriptionA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.
- Author BiographyDAVID MEERMAN SCOTT is an award-winning marketing strategist, conference speaker, and seminar leader. He is the author of World Wide Rave and the editor of The New Rules of Social Media series, also from Wiley.
- Author(s)David Meerman Scott
- PublisherJohn Wiley and Sons Ltd
- Date of Publication28/01/2010
- GenreSales & Marketing
- Place of PublicationChichester
- Country of PublicationUnited Kingdom
- ImprintJohn Wiley & Sons Ltd
- Out-of-print date28/09/2011
- Weight388 g
- Width154 mm
- Height229 mm
- Spine22 mm
- Edition Statement2nd Revised edition
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