The Power of Others: Peer Pressure, Groupthink, and How the People Around Us Shape Everything We Do by Michael Bond (Paperback, 2014)

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ISBN-13: 9781780743448, 978-1780743448. We are beholden to our peers, even when we think we're calling the shots. This is the power of others. A fascinating blend of evolutionary theory, behavourial science, and remarkable case studies, The Power of Others will teach you to truly harness your collective self.
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