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About this product
- DescriptionProvides a comprehensive survey of the whole advertising process. The book starts by asking the question how rather than why in relation to advertising. It then introduces the background and growth of each component, such as recruitment, and planning and marketing communications.
- PublisherTaylor & Francis Ltd
- Date of Publication27/06/1995
- GenreIndustrial Studies: General
- Series TitleProfessional Development S.
- Place of PublicationOxford
- Country of PublicationUnited Kingdom
- ImprintButterworth-Heinemann Ltd
- Out-of-print date09/04/2005
- Content Note6 line illustrations
- Weight440 g
- Width156 mm
- Height234 mm
- Spine16 mm
- Volume editorNorman A. Hart
- Edition Statement4th Revised edition
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