This work aims to advance the theory and practice of corporate strategy communication. It argues that companies that communicate effectively risk less by making their strategies known than by hiding them. It also presents the results of an international study of corporate strategy communications.
ggins /f Richard /i B./b RICHARD B. HIGGINS is founder and managing director of StratCom Associates, Grantham, New Hampshire, a consultancy specializing in corporate strategy communications./e He has been Professor of Management at Northeastern University, Visiting Professor at the International Management Development Institute, Lausanne, Switzerland, and University College, Dublin. He holds a doctorate from Columbia University and has lectured and consulted widely through the United States and Europe.