The Sports Event Management and Marketing Playbook: Managing and Marketing Winning Events by Frank Supovitz, Joe Goldblatt (Hardback, 2004)

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"To know how to orchestrate a sports event is to know how our industry works. Product Identifiers. Dewey Decimal 796/.069/8. LC Classification Number GV716.S86 2005. LCCN 2004-002611. Group Scholarly & Professional.