This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.
Eric Viardot is permanent professor of strategy at EADA Business School in Barcelona. He has a doctorate in management. He is a graduate of the HEC Business School, Paris, and the Institute of Political Sciences, Paris. He has been working in different marketing positions for Hewlett-Packard in France, Canada and the US Eric. He was then a financial director for a large international NGO in Asia and Central America. After that, he joined Bain and Company as a senior consultant and had numerous assignments in Europe. Eric Viardot has published various books and articles on strategic management. He lectures regularly in executive programs in Europe. He is an active consultant and trainer and has worked with several major multinational corporations.
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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Management & Business: General
Management for Professionals
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Springer-Verlag Berlin and Heidelberg GmbH & Co. K