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About this product
- DescriptionExplores issues such as: what is advertising, and why and how it works; its relevance and the role it plays in marketing and brand building; and the key elements of advertising planning, creation and implementation.
- Author(s)Sanjay Tiwari
- PublisherSAGE Publications Inc
- Date of Publication15/06/2003
- GenreSales & Marketing
- Place of PublicationThousand Oaks
- Country of PublicationUnited States
- ImprintSAGE Publications Inc
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