Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more.
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and Professor of Economics and Strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa. John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.