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The Third Edition of Thorogood's World Business Cultures - and How to Unlock Them shows readers how to create connections and win deals in global business, rather than committing clumsy and costly faux pas.
Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books on cultures and has trained students and business executives in 65 countries. Mike Nicks is an experienced journalist who has written widely on business and differing cultures.