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About this product
- DescriptionVerena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country.
- Author BiographyVerena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria.
- Author(s)Verena Schwaighofer
- PublisherSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Date of Publication26/11/2013
- GenreSales & Marketing
- Series TitleBestMasters
- Country of PublicationGermany
- ImprintSpringer Gabler
- Content Note8 Tables, black and white; 12 Illustrations, black and white; XIII, 167 p. 12 illus.
- Weight249 g
- Width148 mm
- Height210 mm
- Edition Statement2014 ed.
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Thanks, we'll look into this.