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- DescriptionThey advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.
- Author BiographyJonathan Bond spent his early years in advertising at packaged goods stronghold Jordan, Case & McGrath, Korey, Kay & Partners, and his own start-up agency, Grossich and Bond. Bond also worked for famed marketing consultants Trout & Ries, inventors of the concept of positioning. At age 25, he was named to Adweek's Best People Under 30. Currently, he is cochairman and cofounder of Kirshenbaum Bond & Partners, a $225 million agency behind such memorable campaigns as Snapple, Kenneth Cole, Citibank AAdvantage card, and Target stores. Bond and his partner Kirshenbaum are guest lecturers at Harvard Business School, and have appeared on Today, 20/20, and CNN. He was recently elected the youngest board member of the American Association of Advertising Agencies. Richard Kirshenbaum is one of the few creative entrepreneurs today, combining a rare business acumen with a widely respected creative reputation. As cochairman and chief creative at Kirshenbaum Bond & Partners, he has won numerous Clios, One Show, and EFFIE awards. At 29, he won the Young Entrepreneurs Organization Award where he placed #2 in the nation and was recently elected to the board of The One Club for Copy and Art. Kirshenbaum gained his experience at J. Walter Thompson as senior copywriter on Burger King, Reynolds Aluminum, Showtime, and Prodigy (which he, in fact, named). He also produced award-winning work for Korey, Kay & Partners, and for Deutsch. He has been profiled in the New York Times, and Crain's and Wired magazines, and has appeared on ABC, MTV, and CNBC.
- Author(s)Jonathan Bond,Richard Kirshenbaum
- PublisherJohn Wiley & Sons Inc
- Date of Publication11/12/1997
- GenreSales & Marketing
- Series TitleAdweek Magazine Series
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Content Noteillustrations
- Weight522 g
- Width165 mm
- Height240 mm
- Spine21 mm
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