A book about Indian television commercial production. It focuses on how key production decisions shape a television commercial's visual language. Within the context of a new consumer culture emerging due to economic liberalization, it discusses these sketches of India.
Rohitashya Chattopadhyay is currently pursuing a Postgraduate Certificate Program in Research and Analysis at Georgian College, Canada. He has an academic background in Marketing and Communication. He received a Ph.D. in Communication from the University of Pennsylvania. He has worked at the World Bank Headquarters, Washington, D.C. as a Consultant. He has also worked as a Qualitative Research Analyst at Quantum Consumer Solutions Pvt. Ltd, one of Asia's leading consumer insights firms. He has published academic articles in Advertising and Society Review and Contemporary South Asia. Rohitashya Chattopadhyay has a keen interest in film production, marketing communications, popular culture, and cultural/national identity. These interests have been the inspiration behind much of his writings. To nurture these interests, he currently maintains a marketing and popular culture blog at http://rohitchat.com/