Foreword. DJ Stout: American Graphic Designer, by Paula ScherIntroduction. Variations on a RectangleThe Work. 1987-2015AnimalsHorse SenselessA Dairy Cow SittingHanging with BatcowAnimal MagnetismPrimer: The Art and Psychology of IllustrationThe Bug ManBird in the HandGreat LegsDog DaysNot AnimalsAgricultureInto the WeedsPrimer: My Favorite Editorial Layout TricksWestern HeritageOne RangerMeanwhile, Back at the RanchHats Off to a New ParkA Cowboy CircusWaterPrimer: The Typographic Solution, from A to ZLandEast and WestWorld's Best MapNeighborsMelodrama in MexicoNot NeighborsPrimer: University and Alumni Publications 101EducationCommunityRoad Trip ReduxWhen Mary WeptCultureSissy FitPrimer: Hand-Drawn Type and Other Signs of LifeGoing PostalA Snapshot in TimeBards of West TexasPrimer: I Always Judge a Book by Its CoverAmerican BeautiesSaying Yes to NoTruth and AdvertisingSocietyThe Neuman EffectPrimer: What's So Funny About Humor?Not-So-Easy RiderFamilies under SiegeThe Bad Doctor and the Good PianistPrimer: Mysteries of the Newsstand CoverKKK EncountersSportsThe Cowboys of SummerLast ThoughtsAfterword. That Designer Down in TexasAcknowledgments. With Gratitude
DJ Stout was the art director of Texas Monthly between 1987 and 1999, and he has been a partner in Pentagram's Austin office since 2000. He is the author and designer of The Amazing Tale of Mr. Herbert and His Fabulous Alpine Cowboys Baseball Club: An Illustrated History of the Best Little Semipro Baseball Team in Texas.