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About this product
- DescriptionA fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.
- Author BiographyGordon Graham also known as That White Paper Guy is an award-winning writer who has created more than 200 B2B white papers for clients from New York to Australia. Gordon has written white papers on everything from choosing enterprise software to designing virtual worlds for kids, and for everyone from tiny start-ups to Google.
- Author(s)Gordon Graham
- PublisherJohn Wiley & Sons Inc
- Date of Publication12/04/2013
- GenreSales & Marketing
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJohn Wiley & Sons Inc
- Content Noteblack & white tables, figures
- Weight514 g
- Width193 mm
- Height235 mm
- Spine20 mm
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