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This is CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. He recalls the obstacles he faced, such as white-shirt hierarchy and rapidly declining sales, and reveals his tactics step by step.
Louis V. Gerstner Jr., formerly head of RJR Nabisco and American Express, is the CEOof IBM.
Shortlisted for WH Smith Book Awards (Business) 2003.