Most adult items are subject to some form of restriction or prohibition. We'll review the content of the listing description, images, and categories, to determine if an item is allowed.
What is the policy?
Sexually-oriented adult material is not allowed. This includes the following:
- Adult films and video games with a rating of X, XXX, R18, or unrated for an adults-only audience
- Adult magazines, books, comics, nudist publications, or adult anime/manga that include sexually-explicit content, nudity, or sexual stories
- The following magazines and books can be listed as long as the listing and product don't contain nude images or explicit content: Playboy, Playgirl, Mayfair, and Penthouse
- Listings containing nudity (other than nude art)
- eBay defines nudity as male/female genitalia, anus, or female breasts where the areola or nipple is visible
- Images included when leaving Feedback may not contain nudity, even if the actual item or original listing included nudity
- AI Generated or Photoshopped nude or sexually suggestive images of public figures
Sex toys and sex accessories can be listed in the Health & Beauty > Health Care > Sexual Wellness categories, and must follow these guidelines:
- Sellers must be pre-approved. If you're a UK registered business seller on eBay and want to become a permitted seller, please submit your request at https://cloud.forbusiness.ebay.com/new_categories. We will reply to you within 3 weeks
- Items must be new and in the original packaging
- Listings must not offer international postage
- Listings must not include images of nudity or sexual content
Nude art listings must include the item specifics attribute Subject: Nudes, and can only be listed in these categories:
- Art categories
- Collectables > Photographic Images > Photographs
- Collectables > Postcards > Non-Topographical Postcards
Activity on eBay is required to follow this policy, the eBay User Agreement and all applicable laws, as well as respect the rights of third parties. If it doesn’t, eBay may take action consistent with applicable laws and the eBay User Agreement, and may even be legally required to do so. Such actions may include, as an example only: Removing the listing or other content, issuing a warning, restricting activity or account suspension.
Tip
Visit Seller Help. - opens in new window or tab to find details of any policy issues with your account or listings, and get the information you need to quickly resolve them.
Why does eBay have this policy?
We want to make adult items available to those who wish to purchase them and can do so legally, while preventing those who do not wish to view or purchase these items from easily accessing them.