Improving your search standing

Best Match is our default sort order for search results. It helps buyers find exactly what they're looking for from sellers they can trust.

To show buyers the most relevant and popular items for their search, Best Match considers a number of criteria, which may vary based on the listing format and selected categories. A listing's position in Best Match is determined by numerous factors such as:

  • seller track record or risk profile on eBay

  • competitive pricing, including postage & packaging (P&P) costs

  • relevance of the listing to the buyer's search

You can review your listing's performance, including impressions and sell through rate, by using eBay Listing Analytics.

Maximise your position in Best Match

There is no single way to get the best position in search. We recommend using a combination of good business practices to optimise your position in a search and maximise your sales:

  • Offer good prices and reasonable P&P

  • Provide good service

  • List in the right format and the right categories

  • Write accurate and relevant titles

  • Write clear item descriptions

  • Include great photos

  • State your terms clearly

As you create your listing, we make recommendations based on research of similar listings. The recommendations are designed to help you sell your items faster and at better prices.

Choose the best listing format

To ensure you get the best possible placement in search results, it's important to list your item using the right format.

Auction-style format

One of the factors used by Best Match to sort auction-style listings is "time: ending soonest." Use the auction-style format when:

  • You're unsure of the value of your item and want it to sell right away

  • You have unique and hard-to-find items that could attract demand and spur a bidding war

  • You're currently using auction-style listings and your items typically sell the first time you list them

Fixed price format

One of the factors used by Best Match to sort fixed price listings in most categories is the listing performance score. In most categories, Best Match assigns this score to fixed price listings based on the listing's recent sales in relation to the number of impressions it received. An impression is counted any time a buyer sees a search results page that includes your listing. You can review your listing's performance, including impressions and sell through rate, by using eBay Listing Analytics.

A listing with 100 recent impressions and 10 recent sales will appear higher than a similar listing with 1,000 recent impressions and 10 recent sales. That's why it's important to make sure your listing is relevant to a buyer's search.

Use the fixed price format when:

  • You have multiple items that you can group into one listing.

  • You know the value of your item or know the exact price you need to get for it.

  • You have a lot of inventory and want to minimise your insertion fees. Use 30-day durations and try automatic renewals (Good 'Til Cancelled) to boost your listing's efficiency.

  • You want your items to be available to buyers for more than 7 days.

Tip: Use 30-day durations or try automatic renewals to benefit from increased exposure. If you're selling multiple items in a fixed price listing with a duration of Good 'Til Cancelled, you can use the out-of-stock option to keep your listing active when you temporarily run out of inventory.

Make you listings relevant to the buyer's search

In search results, we'll display the listings that most closely match what the buyer is looking for.

Use Listing Analytics to review the performance of your listing.

Here are some tips for success:

Tips Here's how

Write a good title and description

  • Use up the 80 characters allowed and include words buyers use to find your listing.

  • Include your item's brand name, artist or designer. However, don't include too many brands, or list all possible uses of an item. Put the brand names or uses in the subtitle or split into multiple listings, each with only 2 or 3 brands or uses.

  • Avoid using words in your title that are misleading or irrelevant to your listing. For example, if you sell accessories and your listing appears in search results for a specific product, you'll get a large number of impressions and a lower number of sales. The low number of sales relative to the number of impressions reduces your overall visibility in search. Also avoid using irrelevant words like 'wow' or 'look'. Buyers don't search for these.

  • Include item specifics. For example, if you're selling shoes, include the size, colour and condition.

  • State exactly what your item is, even if your title repeats the category name.

List in the correct categories

List in the most relevant category for your item. Learn more about selecting a category.

Provide as many item specifics as possible

  • List your item's features, item specifics, and condition by using the item specifics provided by eBay or customising them. For example, if your item is new but you don't specify it, buyers who narrow their search to find only new items won't see your listing.

  • Product condition is one of the top purchasing criteria for buyers, so be sure to provide the product's condition using item specifics.

Use product details from our catalogue

Product details can help you create complete listing descriptions that are more visible and appealing to buyers. Using product details helps make listing easier and your descriptions more complete. Also, if you use product details, your listings show up on our product details pages, making it easier for buyers to find your listing.

Include high-quality pictures of your item

  • Take high quality photos that showcase your items.

  • Photograph your item from different angles.

  • Include photos of any scratches, flaws or other parts of your item that a buyer would want to see.

  • Don't add borders or text to your photos.

  • Don't use the stock photo as your main picture when using the eBay catalogue if your item is not brand new.

Read our picture policy for additional guidance.

Focus on customer satisfaction

Providing great service is key to your selling success and when it comes to customer satisfaction, your buyers' opinions count. To determine who provides the best service, we look at your detailed seller ratings (DSRs).

Detailed seller ratings let your buyers evaluate you anonymously on 4 areas:

  • Item as described

  • Communication

  • Dispatch time

  • P&P charges

If you don't meet the seller performance standards, exposure to both your auction-style and fixed price listings may be limited.

To see where you rank in customer satisfaction, monitor your detailed seller ratings in your Seller Dashboard.

Price your items and P&P fairly

When it comes to pricing fixed price items, it's rarely a good strategy to 'set it and forget it'. Keep a close eye on how price is impacting your status and make adjustments to stay on top. It's a good idea to watch your closest competitors on and off eBay to see what they're charging for similar items.

As you price your items, consider P&P costs as part of the equation. If you offer free P&P on fixed price listings, you may get a boost in search results in some categories.

If your postage & packaging costs are excessive on auction-style and fixed price listings, your search standing will be lowered. To see how buyers rate your P&P charges and dispatch time, review your P&P detailed seller ratings in your Seller Dashboard.

Group multiple identical items into a single listing

You can list multiple identical items in one multi-quantity fixed price listing. When you create a fixed price listing, you specify a Buy it now price for each item. Buyers can purchase your items immediately without bidding and waiting for an auction to end.

When selling multiple items at a fixed price, it's usually a good idea to choose a longer duration, such as 10-day, 30-day, or Good 'Til Cancelled.

You can create a listing with variations if you want to offer choices in your listing, such as a jumper in a variety of sizes or colours. 

Some advantages of creating listings with variations are:

  • You don't need to create a separate listing for individual items, which saves time and money.

  • Buyers have the convenience of selecting one or more variations of the item without scrolling through a large number of search results.

  • You can track inventory for individual items to make sure you don't run out.

Currently, you can create a listing with variations in Clothing, Shoes, & Accessories, Home & Garden and several other categories. See if listings with variations are available in your category

How do items appear in search results?

A number of factors affect how your items appear in search results. Here are the details:

Question Answer

Do all my items appear in search results?

Yes, we include all items that match the buyer's search in search results.  

Creating a listing with variations helps you to list more items. For example, you can list a shirt in red, green, and blue in one listing. A buyer searching for a red shirt will see your red shirt in search results.

How can I close the sale once interested buyers select my listing from search results?

Review our tips for writing good titles and descriptions to help sell your items.

Among auction-style listings, which items receive a higher search standing?

There's no single factor that will determine top placement in auction-style listings. Relevance, end time of the auction, and a seller's performance rating all contribute to each listing's placement in search.

Among fixed price listings, which items receive a higher search standing?

There is no single factor that will determine top placement in fixed price listings. Relevance, listing performance score (sales per impression), and a seller's performance rating all contribute to each listing's placement in search.

Use eBay Listing Analytics to track your listing's performance

eBay Listing Analytics gives you insight into how your listings are performing - that is, the ratio of visibility (search rank), clicks and sales. You can see how your listings are performing and revise them right from the app to maximise sales. If there's a problem area, Listing Analytics may help you find it. For example, a large number of buyers may be clicking on a listing, but not buying the item.

Listing Analytics is free. Here's how to subscribe:

  • Go to My eBay

  • Click the Applications tab

  • Look for Listing Analytics

  • Click the Subscribe button.

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