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Improving your search standing
To show buyers the most relevant and popular items for their search, Best Match considers a number of criteria, which may vary based on the listing format and selected categories. A listing's position in Best Match is determined by numerous factors such as:
You can review your listing's performance, including impressions and sell through rate, by using eBay Listing Analytics.
Maximise your position in Best Match
There is no single way to get the best position in search. We recommend using a combination of good business practices to optimise your position in a search and maximise your sales:
As you create your listing, we make recommendations based on research of similar listings. The recommendations are designed to help you sell your items faster and at better prices.
Choose the best listing format
To ensure you get the best possible placement in search results, it's important to list your item using the right format.
One of the factors used by Best Match to sort auction-style listings is "time: ending soonest." Use the auction-style format when:
Fixed price format
One of the factors used by Best Match to sort fixed price listings in most categories is the listing performance score. In most categories, Best Match assigns this score to fixed price listings based on the listing's recent sales in relation to the number of impressions it received. An impression is counted any time a buyer sees a search results page that includes your listing. You can review your listing's performance, including impressions and sell through rate, by using eBay Listing Analytics.
A listing with 100 recent impressions and 10 recent sales will appear higher than a similar listing with 1,000 recent impressions and 10 recent sales. That's why it's important to make sure your listing is relevant to a buyer's search.
Use the fixed price format when:
Tip: Use 30-day durations or try automatic renewals to benefit from increased exposure. If you're selling multiple items in a fixed price listing with a duration of Good 'Til Cancelled, you can use the out-of-stock option to keep your listing active when you temporarily run out of inventory.
Make you listings relevant to the buyer's search
In search results, we'll display the listings that most closely match what the buyer is looking for.
Use Listing Analytics to review the performance of your listing.
Here are some tips for success:
Focus on customer satisfaction
Providing great service is key to your selling success and when it comes to customer satisfaction, your buyers' opinions count. To determine who provides the best service, we look at your detailed seller ratings (DSRs).
Detailed seller ratings let your buyers evaluate you anonymously on 4 areas:
If you don't meet the seller performance standards, exposure to both your auction-style and fixed price listings may be limited.
To see where you rank in customer satisfaction, monitor your detailed seller ratings in your Seller Dashboard.
Price your items and P&P fairly
When it comes to pricing fixed price items, it's rarely a good strategy to 'set it and forget it'. Keep a close eye on how price is impacting your status and make adjustments to stay on top. It's a good idea to watch your closest competitors on and off eBay to see what they're charging for similar items.
As you price your items, consider P&P costs as part of the equation. If you offer free P&P on fixed price listings, you may get a boost in search results in some categories.
If your postage & packaging costs are excessive on auction-style and fixed price listings, your search standing will be lowered. To see how buyers rate your P&P charges and dispatch time, review your P&P detailed seller ratings in your Seller Dashboard.
Group multiple identical items into a single listing
You can list multiple identical items in one multi-quantity fixed price listing. When you create a fixed price listing, you specify a Buy it now price for each item. Buyers can purchase your items immediately without bidding and waiting for an auction to end.
When selling multiple items at a fixed price, it's usually a good idea to choose a longer duration, such as 10-day, 30-day, or Good 'Til Cancelled.
You can create a listing with variations if you want to offer choices in your listing, such as a jumper in a variety of sizes or colours.
Some advantages of creating listings with variations are:
Currently, you can create a listing with variations in Clothing, Shoes, & Accessories, Home & Garden and several other categories. See if listings with variations are available in your category
How do items appear in search results?
A number of factors affect how your items appear in search results. Here are the details:
Use eBay Listing Analytics to track your listing's performance
eBay Listing Analytics gives you insight into how your listings are performing - that is, the ratio of visibility (search rank), clicks and sales. You can see how your listings are performing and revise them right from the app to maximise sales. If there's a problem area, Listing Analytics may help you find it. For example, a large number of buyers may be clicking on a listing, but not buying the item.
Listing Analytics is free. Here's how to subscribe:
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