Promoted Listings Express

Increase views on your auction-style listings and reach new buyers with just a few clicks.

What is Promoted Listings Express?

Promoted Listings Express lets you boost visibility for your auction-style listings with just a fes clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages. Our data shows that auctions that used Promoted Listings Express got an average of 47% more views when promoted.*

Promoted Listings Express is available to all sellers whose seller level is Above Standard or Top Rated with enough account activity.

Benefits for sellers


Reach the right buyers

Get your listing in the right place, at the right time. With Promoted Listings Express, your ads can appear on similar listings’ pages so they can be seen by more buyers.


Improve your chance of a sale

More visibility means more views, which can help to increase your chances of a sale.


Pay one flat fee per item

With simple tiered pricing, you don’t have to worry about how to price your ad.

Eligibility criteria

There are a few eligibility requirements to use Promoted Listings Express.

 Your listings need to:
You need to be an active seller in good standing, which means:
  • Be auction listings
  • Can be in any category other than Vehicles, Real Estate, Travel, or other select categories
  • Your seller level is Above Standard or Top Rated
  • You have recent sales history

Getting started

1. Promote after listing on the eBay app

  • If your item is eligible for Promoted Listings Express, you will see a page after you list your item that will let you promote your listing.

2. Promote from My eBay on the eBay app

  • Eligible listings may have a “Promote it” banner within your eBay app on your Active listings page. Tap on the banner to promote your listing.
  • When you tap on the menu next to your item, eligible listings will have an option to “Promote listing”. Tap on “Pay now to promote” to promote your listing.

3. Promote when creating a new listing on desktop

  • If your listing is eligible, you will see Promoted Listings Express in the “Sell it Faster” section when creating a new auction listing on desktop (in the classic listing tool).
  • Check the box to promote your listing and pay the upfront fixed fee.


View our Help Hub for FAQs and more info on how to use Promoted Listings Express.

*Estimated based on data surveyed from the United Kingdom market December 2021 - January 2022