We are a company that has been trading since 2011. It was at that point that we looked at the world of online retail and saw a gap. We identified, correctly, that people needed a reliable provider who wasn’t going to try and cheat them out of money or take advantage of their loyalty by creating shoddy deals that didn’t look right. One of the most infuriating things that we saw on a consistent basis was that the customers, despite being the cornerstone of the business, were not treated properly. They weren’t treated with the respect they deserved, they didn’t get access to deals and offers which were beneficial to them, and this meant that faith in the online retail market was low at that point. We wanted to give you the best experience when you go shopping online.