First has been trading from a shop in Horncastle for Fifteen years. The success and appeal of the clothing led to the introduction of online selling approximately 12 years ago. Both in store and online you can enjoy shopping for Ladies and Mens clothing with knowledgeable and friendly staff. We carefully choose our range of products to offer the best in terms of value and choice. Styling and colours are very up to date, many of which change seasonally. Very often they are trialed in the shop for fit and popularity before they are offered online. If you are looking for a product that isn't online then please contact us and we will do our best to source a similar product for you.