East Street Cycles journey began long before our doors opened in the Summer of 2004. In reality it began with me hanging out as a customer in shops in the suburbs of London near where I grew up. I was so lucky to be part of the late eighties MTB boom and even luckier to land my first job in a shop that sold some very sought after brands at the time. I was a bike shop journeyman learning the ropes as I went and working across many different stores before moving out of London and starting East Street Cycles in Farnham. At the start it was myself and one full time employee and a bit of a rota on Saturdays cajoling friends into helping out.