About Us Bathroom Ranges for Less At Ideal Plumb™ we aim to give your a stunning product at unbeatable prices. We strive for excellence in our products, we source, design and amazing bathroom and kitchen products to be ahead of time and keep up with the ongoing bathroom and kitchen design trends that we all want. Vision Our vision is to become the UKs number one retailer for bathroom and kitchen accessories online. Mission We believe that this vision is attainable through our fair pricing policy and great service we offer. We aim to give you the best value on our taps, basins, showers, radiators, bathroom furniture, baths, shower enclosures and toilets and kitchen accessories. We are also constantly adding new designs to our already diverse range of products to keep your bathroom looking amazing. Values Our company culture is built upon the following values: commitment, integrity, excellence, and consistency when dealing with individuals.